Does charity begin at home?

Last week, Tom Brady,quarterback of the New England Patriots, was involved in an auto accident. Brady himself was unhurt. However, his car looked to be totaled. The accident was way overplayed by the press. But in all of the verbiage, there seemed to be little to no comment on the fact that the car, worth in excess of $90,000, was loaned to Brady either by a charity or be auto manufacturer that sponsors the charity.

Now certainly Tom Brady and his wife, who together make multiple millions of dollars a year, can afford to buy their own car. I think the world of Tom Brady as a quarterback, but does he need this too? Would it not have been better for the auto manufacturer to donate the car to the charity rather than to Tom Brady? Is this common practice? How many cars as Audi loaned it to how many people? Do they get a tax deduction for this? Is it larger than the tax deduction to the charity? Through all the other silly hoopla surrounding the accident, why have none of the media questioned this aspect? Is it or should it be acceptable? Isn't this charity for the wealthy?